Out-Google Google
pmurray has an article on google, amazon and out-googling google. It’s worth a read if just to start a discussion.
Can we do it? As the lead (and perhaps only) cheerleader for the Out-Google Google thesis, Iâââ‰â¢m starting to have my doubts. First came what looked like automated faceted analysis in Google. That turned out to be Google Co-op Health âââ‰â¬Â a human-driven effort to add metadata to selected websites that appear in the search engine results. (By the wayâââ¬Ã¦why didnâââ‰â¢t we [the library profession] think of that? And now that it has been thought of why arenâââ‰â¢t we doing more with enlisting the aid of experts from their own field in categorizing their segment of the world of information?)

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